One of the best ways to improve the organic rank of your location in Google is to have an optimized Google My Business (used to be called Google places) profile. When people search on their laptops or on their phones (maps or browser) they will find your Google My Business profile.
Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.
The way this works is Google bots crawl the web they create locations (pins) for businesses based on the name, address, and phone number on your website. However, if your business is new or if you don’t have a website yet this might not be the case. In this case you need to create your “Google My Business” profile from scratch. Follow the steps below to do this.
Step 1: Go to “Google My Business”
Go to Google’s My Business page by clicking HERE
Then click “Get on Google” button.
Step 2: Search for your Business
If you haven’t searched for your business yet you should do this step to prevent adding a duplicate listing. Enter your businesses name to search. You might need to try including your address in the search if there are several businesses with similar names.
If your business is not found, then double check the spelling. Reasons a business not be in Google maps if it’s new or if you don’t have a website.
Step 3: Select option to create NEW business
If you still don’t find your business, then click “None of these match – add your business”.
If you do find your business then check ou my other blog “6 Steps to Verify your Google+ My Business Profile”.
If you select an item from the auto-complete in the search and the spelling doesnt’ quite match you might see the prompt below. DOUBLE CHECK YOUR SPELLING OF YOUR NAME AND ADDRESS! If still no match then click “I’ve correctly entered name and address” as shown below.
Step 3: Enter your business information
If you are entering a NEW business then you will be prompted to enter the business info as follows:
- Business Name – Use the same consistent business name across all social media accounts and website, don’t abbreviate. IMPORTANT: You cannot change your business name again until after it’s been verified so make sure there are not any typos!
- Street Address / City / State / ZipCode – Make sure to show your address accurately and be consistent with how it’s shown on your website and other listings. Don’t use a UPS or USPS box number. Make sure it corresponds to your physical address so you will rank in local search.
- Main Business Phone – Make sure you use the main business number that is also listed on your website and landing pages. Don’t use a 1-800 number.
- Category – Categories let your customers know what kind of business you have. Examples are chiropractor, dentist, Thai restaurant. etc. A category is what your business IS not what it DOES or SELLS.
- Confirmation if you deliver goods and services at their location – Check this box if you service an area instead of serving customers at your location. Examples of companies that should check this box are plumbers, contractors, movers, etc. If you check this box then you will have the opportunity to select a region you service later. DON’T CHECK THIS BOX IF YOU ARE A SERVICE COMPANY LIKE A CHIROPRACTOR OR SELL GOODS FROM YOUR LOCATION! If you accidentally check this box then Google might hide your address in the search results page.
Then click blue “Confirm” button.
If you selected the check box in the previous step then you will see something like below asking you to select a service area. You can define a city(s), zip code(s) or a radius around your business. If you select the first option (city/zip) then don’t forget to click “Add” button after each entry.
Step 4: Confirm you are business owner or representative
Next Google will prompt you to confirm you are the owner of your business. Check the box then click “Confirm” button.
Step 5: Request to have your verification code sent
If you are creating this as a new business then you will have to have your verification code mailed (through snail mail) to you. I actually prefer this method because it only takes 3-5 days and I’ve had problems with the call back method. You also have the option at this point to “verify later”.
After clicking to mail the code you will have the opportunity to add a name to send attention of, then click “Send Postcard” button.
Then you get the confirmation message as shown below.
At this point your page is setup and publicly accessible! You just need to “verify” it and add more profile information, like images and tagline. Keep in my mind that you won’t have access to edit the business name or manage reviews until your business is verified.
Step 6: Enter your code
After you get your code in the mail navigate back to your page and click “Enter Code” button at top.
Enter the code you see on your postcard then click “Submit” button.
I entered “12345” below as an example below.
CONGRATULATIONS!! Your new page is created and verified!
Now that you have your Google+ My Business” page share it with everyone, including your clients. Encourage them to follow you and leave reviews. You should also get in the habit of posting regular updates to your profile, like news and blogs.
I hope you found this article useful! Feel free to leave comments or suggestions below.
Here’s a link to my free eBook that will help you use social media and your website to get more traffic, visitors, and leads.