Have you ever wondered why some chiropractors rank higher than you in search engines? There’s no secret sauce, they are just practicing smart chiropractic SEO (Search Engine Optimization) as part of chiropractic marketing best practices.
Chiropractic SEO refers to the activities that you do in order to make your practice easier to be found on the web. This blog will give you an overview of the three main categories of search and also some pro tips to improve your ranking.
The promising thing about Google search is that everyone has the same chance to get ranked number one regardless of the size of your practice (especially when it comes to organic rank). Not sure what “organic ranking” is? Then read more below…
Chiropractic SEO (Search Engine Optimizatioun) used to be about your website and links. However, since the introduction of social media all of that has changed. SEO is now affected by social media posts and pages among other things. Also, if you hired an “SEO Consultant” in the past five years you may have done more harm than good. Google has caught on to tricks such as link exchanges and keyword stuffing and now is penalizing doctors that used these tactics. Furthermore if you tried stuffing keywords on your homepage or blog then the quality of your content is also probably lacking. Quality content is imperative for ranking high and getting more social media shares/likes/and clicks.
Three Types of Chiropractic Searches
Patients (or potential patients) will find your practice one of the following three ways. The search engine results could show paid ads and organic results for any of the three, but Google Places resutls are usually only shown if someone is doing a local search.
- Name Search – This is when people search for your practice or you by name. This is usually because they heard about your practice from a friend or family or drove by your office.
- Local Search – This is where people know they want to find a chiropractor and they want to find one close to them. They will include some location information in their search such as city, state, county, region, or zip code.
- Keyword Based Search – This type of search is often used by people before they realize what the problem or cause of their pain or discomfort. They might be searching for causes or symptoms in an attempt to self-diagnose or self-treat the issue.
The first search method is pretty straight forward. However, the second two are a little more challenging so I will describe each of those in detail and provide SEO pro-tips below.
Also, you will usually rank on the first page for these types of searches with little or no effort. I won’t waste your time talking about this one since you probably already rank high for it. Pro-Tip: I would not waste money on PPC ads for your name or practice name!
A local search is when someone is looking for something in a certain area. For example: “Chiropractors in Charlotte”. When someone enters a search with a city or location name then Google will show local results between the paid and organic search results.
Google now lists map listings right below the paid search listings for local search results.
SEO Pro-Tips: How to Rank in Local Search
- Make sure to have a Google+ page with complete and current info. Make sure to have customers add reviews, bonus points for good reviews!
- Claim your business in Local Business directories such as Yelp, Yellow Pages and White Pages, etc. This gives users higher confidence in the website and lets them know that you are doing a serious business.
- IMPORTANT: Lastly, don’t forget to “Get your Business on Google” or create a new listing in case you don’t have it listed already. This used to be called “Google Places”. If you don’t have a Google listing at the moment or haven’t verified your listing follow the steps below:
- First, visit Google Places by clicking HERE and clicking the blue “Get on Google” button.
- Search for your business by name/location. If Google finds your information then select your business from the search results and check the box confirming you authorized to manage this business. If not, then you click “None of these match” at bottom then add your business.
- In order to verify the business you can request Google call you or have them mail you a postcard at the business address with the verification code. The postcard takes a week or two.
- On top of your business overview page click “Enter Code”. Then enter the special code from your phone call or postcard then click “submit”
- Once you create and claim your local listing then you can enhance your Google Places page with more info and content about your business.
Keyword based searches are when potential patients are searching for symptoms, causes, or treatments. For example, they might search for “causes of low back pain”. When they do this the search results are return both paid search and organic search results as shown below. Ranking in paid search can get very expensive and is much more complicated so I will save that topic for another blog post. Organic ranking can take time but is the most rewarding because it doesn’t cost any additional money for each click. Either way, you need to strive for QUALITY CONTENT first then ranking next. There is no substitute for quality content! Learn more about the importance of quality content and how it plays a major role in inbound marketing here.
SEO Pro-Tips: How to Rank in Google Keyword Search
- Build a List of Related Keywords – Think about the questions your potential patients might have: Does chiropractic work? What are the risks of chiropractic? What is causing this pain my lower back? Try ranking for long-tail keywords first. A long tail key-word is a phrase that has a lower search volume but is also easier to rank for. You can find additional long-tail keywords when you are typing a search term and also at the bottom of each search results page.
- Select Best 2 or 3 Keywords – After you have a list of keywords you can upload them into the free Google keyword planner. Choose the best long-tail keyword and write a series of blogs about that topic. Keywords will be easier to rank for if they have a low $ value.
- Blog about your Keywords – Follow these SEO Rules when writing your blog:
- Include your keyword in the title
- Include your keyword in the URL
- Include your keyword in the meta description
- And finally don’t forget to include your keyword in the body of the blog (no more than 5 times in the body).
Thanks for reading! Now that you know the basics of how to rank #1 in Google using smart chiropractic SEO it’s time to start implementing them. Feel free to leave comments below to let me know how its working for you!
Don’t forget, there’s no substitute for quality content. Read my free eBook below to make sure your website is also up to snuff.