20 Best Chiropractic Marketing Ideas (and how to implement them)


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This list of the top 20 chiropractic marketing ideas includes plenty of fresh  ideas to grow your practice. Some of which you can start implementing right away!

You may have already implemented some of them but every chiropractor should be able to find at least a few things on this list to try.  They are aimed at bringing in more patients and improving revisit rate of current and past patients.  After all, it’s generally more cost effective to keep your existing patients than to acquire new patients.

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How to Save Money on Chiropractic Ads


INTRODUCTION:Chiropractic_Ads_ROI_Calculator

The problem with chiropractic ads today is the process can be convoluted and inconsistent!  It can be difficult to decide which mode of advertising to use and what mix to invest in, not to mention how to measure results and improve!

This blog gives you six steps to establish a solid and repeatable process to reduce your advertising costs overall.  I will also give you some tips to use inbound marketing to help reduce your ad spending over time.
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Chiropractic SEO – How to rank number one in your area!


chiropractic_search_handINTRODUCTION:

Have you ever wondered why some chiropractors rank higher than you in search engines?  There’s no secret sauce, they are just practicing smart chiropractic SEO (Search Engine Optimization) as part of chiropractic marketing best practices.

Chiropractic SEO refers to the activities that you do in order to make your practice easier to be found on the web. This blog will give you an overview of the three main categories of search and also some pro tips to improve your ranking.

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How to fix negative chiropractic SEO factors preventing your rank in Google local (maps) search


Expressions-6-314156-editedINTRODUCTION:

Chiropractic SEO (Search Engine Optimization) is about more than just your website these days!  You also have to optimize your Google+ page and information across many 3rd party listings (Yelp, Yellow Pages, etc.). The reason is that there are many factors that Google takes into account when deciding how to rank search results for local listings.  On July 24th, 2014 Google released their “Pigeon” update, aimed to improve Google local search ranking.

 

If you think chiropractic SEO is not important, think again.  Studies show that 59% of U.S. adults search online for health information before making a decision to visit a doctor.

SEO consulting and software company “MOZ” compiled a list of Google local negative ranking factors, ranked from most to least important.  I added explanation for each one below so you can check your business pages (Google+ My Business, Yelp, YellowPages, and other business listings) for compliance.

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How to create and verify your NEW Google+ My Business Page (if your business is not already on Google)


Top_Rank_Google_PlacesINTRODUCTION:

One of the best ways to improve the organic rank of your location in Google is to have an optimized Google My Business (used to be called Google places) profile.  When people search on their laptops or on their phones (maps or browser) they will find your Google My Business profile.

Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.

The way this works is Google bots crawl the web they create locations (pins) for businesses based on the name, address, and phone number on your website.  However, if your business is new or if you don’t have a website yet this might not be the case.  In this case you need to create your “Google My Business” profile from scratch.  Follow the steps below to do this.

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6 Steps to verify your Google+ My Business Profile


Top_Rank_Google_PlacesINTRODUCTION:

This article shows you how to verify your Google+ My Business profile in six easy steps! Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.

Google automatically creates listings for companies based of their crawled websites.  For this reason you only need to “verify” the existing listing 90% of the time.  If you don’t find your existing listing to verify then check out my other article “How to create and verify your NEW Google+ My Business profile”.

Benefits of Verifying your Google+ My Business Profile:

  • Show up higher in Google local search results across devices (tablet, phone, laptop)
  • Share your company info (like pictures, hours, service area, etc).
  • Interact with your customers and respond to reviews, building a loyal fan base.
  • Expand your reach with Google+ updates.
  • Allow people to find you in maps on any device and see hours or click to call.

Follow the steps below to start claiming your Google+ My Business profile today!

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9 Reasons You Should NOT Spend Money on YP Advertising


YP_Burning_your_MoneyIf you are currently spending money or planning to spend money on Yellow Pages ads (now called YP.com or other similar directory listing company) then you MUST read this list!  I compiled this list based on my observations, research and feedback from family, friends, and clients.  My hope is that after reading this your eyes will be opened to YP’s deceptive tactics and you will find better ways to spend your hard earned marketing dollars.

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5 Pitfalls to Avoid When Doing PPC Ads for Chiropractors


PPC Ads for ChiropractorsThis article is a must-read if you want to save money on PPC ads for chiropractors!  This most common PPC (Pay Per Click) platform is Google AdWords for Chiropractors, but these concepts apply to any type of paid digital advertisements as well as Bing Ads, Yahoo Ads, and others.

PPC means “Pay Per Click”

The reason I wrote this is because I have seen many people (including myself) spend money on digital advertising and not have good results.  If you hire someone to manage your digital ads then this list will give you some questions to ask them. Hopefully this article will give you some actionable information  to get the most out of your chiropractic marketing and help you get more new patients right away!

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